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Product Features and Functional Benefits

Customers derive functional benefits from features that are part the consumable product. For instance, a plasma television includes such features and benefits as:

FeatureFunctional Benefit
screen size

screen resolution

surround sound

remote control		offers greater detail and allows for more distant viewing

viewing provides clear, more realistic picture

immerses all senses in the viewing experience

allows for greater comfort while viewing

These features are called functional because they result in a benefit the user directly associates with the consumable product. For marketers functional benefits are often the result of materials, design and production decisions. How the product is built can lead to benefits such as effectiveness, durability, speed, ease-of-use, and cost savings to name just few.

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