Main > Marketing Tutorials >
 

Public Relations

Of the four promotional mix options available to marketers public relations (PR) is probably the least understood and, consequently, often receives the least amount of attention. Many marketers see public relations as only handling rudimentary communication activities, such as issuing press releases and responding to questions from the news media.

But in reality, in a time when customers are inundated with thousands of promotional messages everyday, public relations offers powerful methods for cutting through the clutter.

Public RelationsIn this part our highly detailed Principles of Marketing Tutorials we see how public relations is growing in importance as a marketing tool and is now a critical component in helping marketers reach their objectives. We will see that PR uses a variety of methods to enhance the relationship between organizations and its target audience. And we will show that when handled correctly PR can allow a marketer’s message to rise above other promotional methods.

Next >

1 Comment

  1. CYNTHIA makes this comment

    February 03, 2010

    it was of great help

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

What is Public Relations?
Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization o…

Read more...