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Key Public Relations Tools

Marketers have at their disposal several tools for carrying out public relations. The key tools available for PR include:

  • Media Relations
  • Media Tours
  • Newsletters
  • Special Events
  • Speaking Engagements
  • Sponsorships
  • Employee Relations
  • Community Relations and Philanthropy

Before choosing among the various tools marketers should begin by identifying their targeted audiences (e.g., target markets) and key messages they wish to send. These should align with the messages and audiences identified for the product being promoted or corporate goals for non-specific product promotions, such as corporate image promotions.

The key messages are used in the development of public relations materials and supporting programs described below. The purpose of key messages is to provide a consistent point of view over time and across numerous PR methods that reinforce product positioning (i.e., customer's perceptions) and reach the desired target audience.

Each of the PR tools listed above is discussed in detail in our tutorial Types of Public Relations Tools.

 

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3 Comments

  1. Lyla makes this comment

    May 01, 2012

    I work for a public relations agency. I'm excited to check out the links you've provided and see what help it can offer me. Thanks for sharing!

  2. malick makes this comment

    May 19, 2011

    Very good, it helped me a lot.

  3. sagarika makes this comment

    November 02, 2010

    Superb notes to clear the exams with flying colours.

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