PR Trends: Blogs
Blogs, short for weblogs, are a phenomenon that shows just how powerful and influential the Internet has become as a communication medium. Millions of blogs are now available and specialized search engines have been developed to search millions of postings.
Blogs may be most famous as a tool for political discussion, but they are also becoming an important communication tool for public relations. Many companies in both technical fields, such as eBay, Google, and Microsoft, and non-technical fields, such as General Motors, McDonalds and Well Fargo Bank, now produce in-house blogs that report on happenings at the company. These blogs allow company employees, including CEOs and marketers, to post messages updating company developments and, thus, serve as useful PR tool.
While in the past developing such website applications was considered time-consuming and often overly technical undertaking for the vast majority of marketers, this has changed with the evolution of easier to use site development applications which allow for quick creation and convenient updating of site content such as blogs. In fact, severeral free blog services are available making the creation of a blog as easy has writing a word processing document.