Trends in Public Relations
Until recently most public relations activity involved person-to-person contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right.
- Blogs
- Discussion Forums
- RSS Feeds
- Podcasting
- Search Engine Optimization
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