Classification of Sales PromotionSales promotion can be classified based on the primary target audience to whom the promotion is directed. These include:
An extensive discussion of different types of promotions for each classification can be found in our Types of Sales Promotion tutorial.
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Samples of Marketing TutorialsSetting Price Using Market Pricing Under the market pricing method cost is not the main factor driving price decisions; rather initial price is based on analysis of market research in which customer expectations are measured. The main goal is to learn what customers in an organization’s target market are likely to perceive as an acceptable price. Of course this price shoul |


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