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Setting Price: Part 2

In the Setting Price: Part 1 tutorial we saw how marketers begin the process for setting an initial price for their product. However, for most marketers additional pricing decisions are still needed. In Part 2 of our Setting Price tutorial we continue our discussion of the 5-Step price setting process by looking at Steps 3 through 5. Our coverage will include different price adjustments marketers make before settling on a final selling price; payment options; and additional issues that affect pricing.

As noted in Part 1, not all marketers will follow this step-by-step approach. In fact, as we will see many marketers may choose to bypass Steps 3 and 4 altogether. However, the majority of marketers will indeed go through all steps, thus marketers should have a good understanding of the options available.

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