Main > Marketing Tutorials > Setting Price: Part 2 >
 

Other Issues: Currency Considerations

Product pricing can be dramatically altered by international monetary exchange rates. A company that desires to be a low-price market leader may find this strategy works in their home market but currency differences may move their product’s price to a mid-price level in other countries. This could dramatically impact the perceived value of the product by customers in these markets. Any marketer selling internationally must be very aware of the price their product takes on in foreign countries once the price has been converted into the local currency.

< Prev   Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.