Other Issues: Ownership OptionsAn important decision faced by marketers as they are formulating their marketing strategy deals with who will have ownership of the product (i.e., holds legal title) once an exchange has taken place. The options available include:
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Samples of Marketing TutorialsCustomer Service Trends: Revenue Generators Companies that maintain a customer service staff have found that these people not only can help solve customer problems but they may also be in a position to convince customers to purchase more. Many companies are now requiring sales training for their customer service personnel. At a basic level customer service representatives may be trai |


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