Other Issues When Setting Price

As we have seen in this tutorial, as well as in the Pricing Decisions tutorial, marketers must consider many factors when making a pricing decision. We conclude our discussion of pricing by suggesting several other issues that can impact how price is set. These include:

• Ownership Options
• Early Payment Incentives
• Currency Considerations
• Auction Pricing

• Step 5: Payment Options and Timing of Payment  :BACK
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