Promotional Pricing: Sales Promotion

As we noted in the Sales Promotion tutorial, marketers may offer several types of pricing promotions to simulate demand. While we have already discussed "sale" pricing as a technique to build customer interest, there are several other sales promotions that are designed to lower price. These include rebates, coupons, trade-in, and loyalty programs.

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Samples of Marketing Tutorials

Message Control: Total vs. Minimal
Most promotions are controlled by the marketer who encodes the message (or hires specialists such as advertising agencies to create the promotion) and then pays to have the message delivered. However, no marketer can totally control how the news media, customers or others talk about a company or its products. Reporters for magazines, newspa…

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