Other Methods of Advertising

While the nine media outlets discussed above represent the overwhelming majority of advertising methods, there are several more including:

  • advertising using telephone recordings (e.g., political candidate’s messages)
  • advertising via fax machine (though there may be certain legal issues with this method)
  • advertising through inserted material in product packaging (e.g., inside credit card bill)
  • advertising imprinted on retail receipts (e.g., grocery store, cash machine)

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Retail Categories: Distribution Method
Retailers sell in many different formats with some requiring consumers visit a physical location while others sell to customers in a virtual space. It should be noted that many retailers are not tied to a single distribution method but operate using multiple methods.Store-Based Sellers – By far the predominant method consumers use to obtai…

Read more...