Types of PromotionIn this tutorial we continue our coverage of promotion decisions with an overview of the different types of promotional methods available to marketers. Our main objective in this section is to lay the groundwork for more in-depth discussion of each method in later sections by focusing on the underlying characteristics of each type of promotion. We will see this by isolating eight key characteristics. As will be shown, each promotional method offers advantages and disadvantages which will affect which promotional method the marketer will choose.
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Samples of Marketing TutorialsPreparing for the Sales Meeting If a prospect has been qualified or if qualifying cannot take place until additional information is obtained (e.g., when first talking to the prospect), a salesperson’s next task is to prepare for an eventual sales call. At this stage the salesperson's key focus is one learning as much as possible about the prospect. While during the lead g |


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