Payment Model: Paid vs. Non-PaidMost efforts to promote products require marketers to make direct payment to the medium that delivers the message. For instance, a company must pay a magazine publisher to advertise in the magazine. However, there are several forms of promotion that do not involve direct payment in order to distribute a promotional message. While not necessarily "free" since there may be indirect costs involved, the ability to have a product promoted without making direct payment to the medium can be a viable alternative to expensive promotion options.
Add Comment |
Types of PromotionMore ResourcesKnowThis: Marketing Basics Book396 pages - Only $25
Samples of Marketing TutorialsMarket Research Companies Many companies engaged in market research services offer both customized research activities (i.e., produce work only for a single paying client) and commercial research (i.e., produce work that nearly anyone can buy). Commercial reports produced by reputable firms are generally well-researched and contain extensive product/industry metrics |


0 Comments