Main > Marketing Tutorials >
 

Types of Promotion

In this tutorial we continue our coverage of promotion decisions with an overview of the different types of promotional methods available to marketers. Our main objective in this section is to lay the groundwork for more in-depth discussion of each method in later sections by focusing on the underlying characteristics of each type of promotion. We will see this by isolating eight key characteristics. As will be shown, each promotional method offers advantages and disadvantages which will affect which promotional method the marketer will choose.

Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

396 pages - Only $25

KnowThis: Marketing Basics Book Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Samples of Marketing Tutorials

Social Responsibility in Marketing
Most marketing organizations do not intentionally work in isolation from the rest of society. Instead they find that greater opportunity exists if the organization is visibly accessible and involved with the public. As we’ve seen, because marketing often operates as the “public face” of an organization, when issues arise between the p…

Read more...