Types of Public Relations ToolsAs we noted in the Public Relations tutorial, the challenges faced in doing PR will lead many marketers to hire professionals to handle these activities. Whether marketers do their own PR or seek outside help, it is important they be familiar with the tools available for public relations. The types of key tools available to carryout the public relations function include:
Each of these PR tools is discussed in detail below.
4 CommentsAdd Comment |
More ResourcesKnowThis: Marketing Basics Book396 pages - Only $25
Samples of Marketing TutorialsExternal Influences: Purchase Situation Purchase SituationA purchase decision can be strongly affected by the situation in which people find themselves. In general, a situation is the circumstances a person faces when making a purchase decision, such as the nature of their physical environment, their emotional state, or time constraints. Not all situations are controllable, in whi |


prescy makes this comment
February 22, 2010
francis makes this comment
January 17, 2010
Jo makes this comment
November 24, 2009
kasun erandi makes this comment
August 16, 2009