New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
Main > Tutorials >

Types of Sales Promotion

 In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:

  • Consumer Market-Directed
  • Trade Market-Directed
  • Business-to-Business Market-Directed.
In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day.  For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.
Comments (0)Add Comment

Write comment
smaller | bigger

security code
Write the displayed characters


busy
 
 

© 1998-2009 KnowThis LLC. All rights reserved.