Main > Marketing Tutorials > Types of Sales Promotion >
 

Business-to-Business Sales Promotions

The use of sales promotion is not limited to consumer products marketing. In business-to-business markets sales promotions are also used as a means of moving customers to action. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. For example, most B-to-B marketers do not use coupons as a vehicle for sales promotion with the exception of companies that sell to both consumer and business customers (e.g., products sold through office supply retailers). Rather, the techniques more likely to be utilized include:

  • price-reductions
  • free product
  • trade-in
  • promotional products
  • trade shows

Of the promotions listed, trade shows are by far the mostly widely used sales promotion for B-to-B marketers.

< Prev

2 Comments

  1. pedro makes this comment

    October 26, 2011

    I liked the way the subject is explained. Very simple and clear.

  2. pedro makes this comment

    August 10, 2011

    All the contents are very useful. However, if there were some examples (real cases) that would be great.

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.