Trade-In

Trade-in promotions allow consumers to obtain lower prices by exchanging something the customer possess, such as an older product that the new purchase will replace. While the idea of gaining price breaks for trading in another product is most frequently seen with automobile sales, such promotions are used in other industries, such as computers and golf equipment, where the customer’s exchanged product can be resold by the marketer in order to extract value.

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Samples of Marketing Tutorials

Characteristics of Promotional Methods
Before we discuss the different promotional options available to the marketer, it is useful to gain an understanding of the key features that set different options apart. For our discussion we isolate eight characteristics on which each promotional option can be judged. For our discussion we will look at the following characteristics of a pr…

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