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Types of Sales Promotion

 In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:

  • Consumer Market-Directed
  • Trade Market-Directed
  • Business-to-Business Market-Directed.
In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day.  For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.
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2 Comments

  1. maxwell makes this comment

    March 16, 2010

    I think that there are also promotional tools directed to an organizations sales force.

  2. aneel makes this comment

    November 25, 2009

    sales promotion types is very nice

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