Main > Marketing Tutorials >
 

Types of Selling Roles

As we saw in the Personal Selling tutorial, there are several different roles that can be served by those engaged in selling.  In this tutorial we outline four key selling roles:

  • Order Getters
  • Order Takers
  • Order Influencers
  • Sales Support

As we will see, the objectives of each role is different.  In fact, some roles do not even involve direct selling to customers! It should be noted that these roles are not mutually exclusive and that a salesperson can perform more than one and possibly all activities.

Next >

0 Comments

Add Comment

 

KnowThis: Marketing Basics Book

420 pages - Only $30

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.