Definition of MarketingSome definitions focus on marketing in terms of what it means to an organization, such as being the key functional area for generating revenue, while other definitions lean more toward defining marketing in terms of its most visible tasks, such as advertising and creating new products. There probably is no one best way to define marketing, however, whatever definition is used should have an orientation that focuses on the key to marketing success – customers. For the purpose of this tutorial we will define marketing as follows: Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
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Samples of Marketing TutorialsInternet Marketing Note: This is an evolving tutorial with more to be added.It seems that everyone wants to be on the Internet. And for good reason. It is safe to say it is the most important new method for conducting business in the last 50 years if not longer. Unfortunately, many marketers jumped in with little knowledge of how to do it right. Internet market |
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