Definition of Marketing
Some definitions focus on marketing in terms of what it means to an organization, such as being the key functional area for generating revenue, while other definitions lean more toward defining marketing in terms of its most visible tasks, such as advertising and creating new products.
There probably is no one best way to define marketing, however, whatever definition is used should have an orientation that focuses on the key to marketing success – customers.
For the purpose of this tutorial we will define marketing as follows:
Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Comments (11)
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written by PaulC, October 11, 2009
written by PaulC, October 11, 2009
Obviously the value part is already included, not quite sure about the free exchange part and how that fits in.
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written by stanley, October 09, 2009
written by stanley, October 09, 2009
Marketing definition should include something of value... free exchange.
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written by PaulC, October 05, 2009
written by PaulC, October 05, 2009
Marketing is not restricted to for-profits. It is just as important in not-for-profit organizations and in governments. The tactics and some of the tools used may be different the definition of marketing still holds.
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written by sagee, October 03, 2009
written by sagee, October 03, 2009
My question is, does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
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written by pal, October 02, 2009
written by pal, October 02, 2009
It covers all the parts that should be explained and yet comprehensive.
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written by Edward Rhodes, September 30, 2009
written by Edward Rhodes, September 30, 2009
My core concern with the above type definition of Marketing is that it ignores a very important issue which should be intrinsic in any effort to define this "Discipline".The philosophy or way of thinking,in my opinion,should be a key feature of any attempt of defining "this body of thought"we refer to as .....Marketing!!
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Value could be money, idea, support of a cause, etc. Any definition of marketing can also be applied to a non-profit organization.