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Taco Bell's Cool Ranch Tacos: Co-Branding Genius
(two top brands team up)
NBC News
Posted:
January 17, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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Unisex Easy-Bake Oven on the Way
(company responds to call for change in product design)
USA Today
Posted:
December 18, 2012
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Hostess Gets OK From Judge to Liquidate
(products' brand equity attracts interest)
USA Today
Posted:
November 23, 2012
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List of Global Brands Keeps Coke on Top, and Apple Jumps Up
(annual top brands listing)
New York Times
Posted:
October 4, 2012
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Seeking to Lure the Crowds Again. But Hold the Borscht
(efforts to re-brand the Catskills)
New York Times
Posted:
July 10, 2012
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Before IPhone and Android Came Simon, the First Smartphone
(history of a product category)
BusinessWeek
Posted:
June 29, 2012
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How to Collaborate on a New Product
(co-developing products)
Wall Street Journal
Posted:
June 16, 2012
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Clear Hair Products Enter a Cluttered Market
(new product tackles tough US market)
New York Times
Posted:
May 10, 2012
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How to Brand a Next-Generation Product
(challenges when launching upgraded products)
Harvard B-School Working Knowledge
Posted:
April 24, 2012
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Twitter May Censor Tweets In Individual Countries
(issues with expanding into global markets)
USA Today
Posted:
January 28, 2012
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Starbucks Expanding Beer, Wine Sales This Year
(seeks new products for slow times)
Reuters
Posted:
January 24, 2012
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AB InBev, Budvar Can Both Use 'Budweiser' in UK
(trademark name issue)
Reuters
Posted:
September 25, 2011
|
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Manufacturers Try Designer Diapers to Boost Sales
(product design decisions)
USA Today
Posted:
August 29, 2011
|
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Allowing Innovation to Bubble Up
(how to stimulate thinking for new ideas)
Wall Street Journal
Posted:
August 29, 2011
|
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Recovering From a Blow to Your Brand's Reputation
(brands with publicity problems)
Inc. Magazine
Posted:
August 25, 2011
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The Engineer of Everyday Objects
(methods for product idea generation)
Wall Street Journal
Posted:
August 1, 2011
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Iced Coffee Gets Its Day in the Sun
(tapping unfilled market)
New York Times
Posted:
July 7, 2011
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Puma Is No Longer a Sneaker. It's a Lifestyle
(example of product repositioning)
BusinessWeek
Posted:
May 18, 2011
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A Teakettle with Star Power? The Upsides and Pitfalls of Celebrity Brands
(value of exclusive retailer brands)
Knowledge @ Wharton
Posted:
April 27, 2011
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