|
Fine-Tuning a Brand's Signature Sound
BusinessWeek
Posted:
August 3, 2007
|
|
Brand Building Along the Media Long Tail
(brand strategy using multiple media channels)
Millward Brown
Posted:
July 27, 2007
|
|
Building a Brand Around a Personality
WSJ StartupJournal
Posted:
July 17, 2007
|
|
What's in a Name?
(considerations when naming products)
BusinessWeek
Posted:
July 6, 2007
|
|
What Price a Strong Brand?
(estimating brand value - PDF format)
Millward Brown
Posted:
June 15, 2007
|
|
The Fanatic: A Brand's Best Friend?
(the good and bad of brand supporters)
BrandChannel
Posted:
June 15, 2007
|
|
Brandjacking on the Web
(abusing others brands on the web)
BusinessWeek
Posted:
May 4, 2007
|
|
Great Brands Never Rest
(steps to building strong brands)
Target Marketing Magazine
Posted:
May 4, 2007
|
|
ConAgra Faces Tough Sell on Peter Pan
(recovering a brand from a product recall)
Houston Chronicle
Posted:
April 19, 2007
|
|
Attack of the Zombie Brands II
(brands that won't die)
Slate
Posted:
March 23, 2007
|
|
A McKinsey Of Pop Culture?
(helping companies change a stale image)
BusinessWee
Posted:
March 16, 2007
|
|
Virtual-World Branding: For Real?
Brandchannel
Posted:
March 16, 2007
|
|
Starbucks' Schultz: Brand Being Watered Down
(downside of business expansion)
MSNBC
Posted:
February 27, 2007
|
|
Sleek. Stylish. Samsonite?
(brand positioning)
BusinessWeek
Posted:
February 16, 2007
|
|
Ford Puts Taurus Name on Five Hundred
(resurrecting brand name)
USA Today
Posted:
February 9, 2007
|
|
Burger King of Cool?
(positioning a brand)
USA Today
Posted:
February 7, 2007
|
|
Pepsi Unveils New Slogan: More Happy
MSNBD
Posted:
February 5, 2007
|
|
Crayola Brightens a Brand
(changing company name to top brand name)
BusinessWeek
Posted:
January 30, 2007
|
|
Is Dave Insane? Inside A Brand Makeover
Inc Magazine
Posted:
January 19, 2007
|
|
AT&T Bids Goodbye to Cingular Brand
(change in branding strategy)
ECommerce Times
Posted:
January 12, 2007
|
