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Brands Produce Their Own Shows
New York Times
Posted:
November 10, 2006
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Building a Strong Brand: The ID Branding Framework
(extensive article on components of brand building)
AllAboutBranding
Posted:
October 13, 2006
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Is Your Brand Headed for Extinction?
(copycat brands)
BusinessWeek
Posted:
October 13, 2006
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How the Pillsbury Doughboy Explains What You Buy
(characters behind brands)
Fortune Small Business
Posted:
September 15, 2006
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One Hot Dog
(how the Wienermobile supports the brand)
Promo Magazine
Posted:
September 5, 2006
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Marketers Get Their Mascots in on Action at MySpace
(profiles for brand characters)
USA Today
Posted:
August 30, 2006
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Branding That Makes Scents
BrandChannel
Posted:
August 15, 2006
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Best Global Brands
(the strategy behind the top global brands)
BusinessWeek
Posted:
July 28, 2006
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Private Label, Public Convenience
(7-11 brand extension)
Brandchannel
Posted:
July 25, 2006
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What Type of Brand Are You?
(issues in drug branding)
Pharmaceutical Executive
Posted:
June 7, 2006
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Hotels Wish Guests a Nice-Smelling Stay
(branding with scent)
USA Today
Posted:
May 30, 2006
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The Craziest Ad Guys In America
(resurrecting a brand)
BusinessWeek
Posted:
May 12, 2006
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Battle of the Brands
(branding b-to-b products)
Multichannel Merchant
Posted:
May 5, 2006
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Branding in Public: Waste of Money?
(government branding)
Brandchannel
Posted:
April 17, 2006
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Sticky Branding
(different angle on brand loyalty)
ClickZ
Posted:
March 28, 2006
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Olympic Officials Clamp Down on Branding Rules
AdLaw
Posted:
March 16, 2006
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Senses Cue Brand Recognition
BrandChannel
Posted:
March 6, 2006
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Ask Jeeves Drops Butler as Part of Rebranding Strategy
ECommerce Times
Posted:
February 27, 2006
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Absolut Makeover
(responding to competitive pressure)
BusinessWeek
Posted:
January 20, 2006
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Intel Tosses Out Intel Inside, Takes Leap With New Logo
USA Today
Posted:
January 3, 2006
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