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School Reform: Branding for Extra Credit
(branding secondary schools)
BrandChannel
Posted:
December 12, 2005
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Bring Brands into M&A Discussion
(finacial analysis of brands)
Mercer Management Consulting
Posted:
December 5, 2005
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Best Buy Looks to Expand House-Brand Products
CNET
Posted:
November 10, 2005
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Bringing Back Brand Loyalty
(consumer electronics industry)
ElectronicNews
Posted:
November 1, 2005
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Despite Baggage, AT&T Brand Name Lives On
USA Today
Posted:
November 1, 2005
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Branding, a Job Well Done
(non-advertising ways for building brand)
BrandChannel
Posted:
October 27, 2005
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A Lesson About Branding
(creative slogan and logo)
WSJ Startup Journal
Posted:
October 25, 2005
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How to Build a Breakaway Brand
(lessons from 10 companies)
Fortune
Posted:
October 21, 2005
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Extending an Elite Brand
WSJ Startup Journal
Posted:
October 13, 2005
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Obsessive Branding Disorder
FastCompany
Posted:
October 5, 2005
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Competing Against Private Label: New Insights from Packaging Research
BrandPackaging
Posted:
September 23, 2005
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Lose the Jargon, Voice Your Brand
(consistent communication)
Brandchannel
Posted:
September 21, 2005
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A Bad Move on a New Logo
(logo critique)
BusinessWeek
Posted:
September 7, 2005
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Brand Rehab: How Companies Can Restore a Tarnished Image
Knowledge @ Wharton
Posted:
September 7, 2005
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Naming: Entering the Chinese Market
(branding)
BrandChannel
Posted:
August 15, 2005
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Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names
(registration req.)
Knowledge @ Wharton
Posted:
July 6, 2005
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Brand Architecture: Managing Large Brands at Retail
BrandPackaging
Posted:
June 3, 2005
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Managing Brands in Global Markets: One Size Doesn't Fit All
(registration required)
Knowledge@Wharton
Posted:
May 23, 2005
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The Tricky Business of Nonprofit Brands
Harvard B-School Working Knowledge
Posted:
March 16, 2005
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Make Your Brand Pop
BusinessWeek
Posted:
March 8, 2005
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