Managing Product Decisions

Listed below are Internet stories and news items associated with the Managing Product Decisions topic area.

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China's Power Brands BusinessWeek Posted: February 2, 2005
Brand That I Love FastCompany Posted: November 30, 2004
The Decline of Brands Wired Posted: November 10, 2004
A Strong Logo = An Identifiable Brand BrandPackaging Posted: October 20, 2004
How Consumers Value Global Brands Harvard B-School Working Knowledge Posted: September 25, 2004
Licensed Products Still Prevail Promo Magazine Posted: August 9, 2004
Building a Brand on the Touchpoints That Count Mercer Management Posted: August 6, 2004
The Good Brand FastCompany Posted: August 4, 2004
The Best Global Brands BusinessWeek Posted: July 26, 2004
How Do I Love Thee? Let Me Plot the Graph (branding article) Fast Company Posted: June 30, 2004
Brand Your Navigation ClickZ Posted: June 22, 2004
In the Product Naming Sweepstakes, Here Are Some Big Winners Knowledge@Wharton (Must Register) Posted: June 1, 2004

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