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Cisco to Close Flip Video-Camera Business
(consumers usage changes to using smartphones)
USA Today
Posted:
April 14, 2011
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Savvy Marketers Let Consumers Call the Shots
(getting customers involved in product development)
USA Today
Posted:
March 24, 2011
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Dumbest Warning Labels
(product labeling)
Forbes
Posted:
March 3, 2011
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Inventions That Were Accidents
(products that were not by design)
Forbes
Posted:
December 29, 2010
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Brands Without Borders
(challenges when packaging for global market)
Brand Packaging
Posted:
November 10, 2010
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Renault's Plan to Call Car 'Zoe' Sparks Legal Spat
(issues in product naming)
MSNBC
Posted:
November 10, 2010
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A Half-Court Shot for Under Armour
(expands into basketball shoes)
BusinessWeek
Posted:
November 4, 2010
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How to Choose the Right Colors For Your Brand
(choosing colors for marketing)
Inc. Magazine
Posted:
October 19, 2010
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Chippendales Loses Trademark Case
(court ruling)
Brandchannel
Posted:
October 5, 2010
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From Four Wheels to Two: Has Mini Gone Too Far?
(questioning a new product strategy)
Time
Posted:
September 29, 2010
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Lars Johnson Has Goats on His Roof and a Stable of Lawyers to Prove It
(unusual instance of trademark protection)
Wall Street Journal
Posted:
September 18, 2010
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Decade of Design
(important packaging changes for the last 10 years)
Brand Packaging
Posted:
September 6, 2010
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How to Manage Your Company's Brand
(key brand management decisions)
Inc. Magazine
Posted:
September 1, 2010
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12-inch Burger? Carl's Jr., Hardee's Test Market a Foot-Long
(example of how new ideas are tested)
USA Today
Posted:
July 20, 2010
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Chrysler's PT Cruiser Hits End of the Road
(end of the line for once trendy car)
MSNBC
Posted:
July 10, 2010
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Old Brands Pitch Stability, Integrity
(value of established brands)
Forbes
Posted:
June 26, 2010
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How to Plan a Product-Launch Event
(building awareness for a new product)
Inc. Magazine
Posted:
June 23, 2010
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Scent Branding Sweeps the Fragrance Industry
(building a brand through ambient scenting)
BusinessWeek
Posted:
June 23, 2010
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At 25, New Coke Is A Lovable Loser
(classic product failure)
Brandchannel
Posted:
April 23, 2010
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Callaway Loses Patent Ruling on Rival Titleist's Golf Balls
(patent ruling that could impact product decisions)
Los Angeles Times
Posted:
March 30, 2010
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