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New Rules Detail Requirements For Milk, Meat to be Labeled Organic
(defining what is organic)
USA Today
Posted:
February 16, 2010
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New Heinz Packet for Nugget Lovers Encourages Dippin' 'n' Drivin'
(new packaging)
FastCompany
Posted:
February 8, 2010
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Apple Takes Big Gamble on New iPad
(positioned between hand-held devices and laptop computers)
Wall Street Journal
Posted:
January 28, 2010
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Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes
(product expansion through new uses)
New York Times
Posted:
December 12, 2009
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Dawn Ceaning Up
(strategy to extend the product life cycle)
Brandchannel
Posted:
November 6, 2009
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The Keys to Brand Success
(characteristics that make brands stand out - PDF format)
MillwardBrown
Posted:
October 28, 2009
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Beyond Functional Benefits
(understanding product benefits in PDF format)
AMA Marketing News (via Prophet)
Posted:
October 15, 2009
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Take a Chance on Experimenting
(using experimentation for new ideas)
BusinessWeek
Posted:
September 30, 2009
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The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top?
(competition in a competitive market)
Knowledge @ Wharton
Posted:
September 4, 2009
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Sony's Reader Daily Edition takes on Amazon's Kindle
(the hot market for e-books)
USA Today
Posted:
August 26, 2009
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Managing Risk in a Package Redesign: What Can We Learn From Tropicana?
(learning from packaging mistake)
Brand Packaging
Posted:
August 19, 2009
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What's in a New Logo?
(examples of companies who changed their logo)
Fortune
Posted:
August 17, 2009
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How Sports Brands Create Brand Fanatics
Brandchannel
Posted:
August 8, 2009
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The Pros and Cons of Co-Branding
(things to consider when co-branding)
BusinessWeek
Posted:
July 17, 2009
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Despite New Flavors, Pringles Faces Crunch Time
(speculation of whether brand is being prepared to be sold)
MSNBC
Posted:
July 15, 2009
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Why Designers Need to Focus on Focus Groups
(insights on focus group research)
FastCompany
Posted:
July 13, 2009
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How to Turn Research into Innovation Gold
(how product researchers handle mass amounts of information)
BusinessWeek
Posted:
July 9, 2009
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Beer Wars: Branding Lessons of the Independents
(summary of movie documentary)
Brandchannel
Posted:
June 6, 2009
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Brand X Power
(private labels continue to gain)
Stores
Posted:
May 2, 2009
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Thrill is Gone — GM’s Pontiac Bites the Dust
(end of a long-standing brand)
MSNBC
Posted:
May 1, 2009
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