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Marketers Build Brand Loyalty in Schools
Marketplace
Posted:
April 25, 2009
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Brand Names Live After Stores Close
(value of brand names)
New York Times
Posted:
April 15, 2009
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Wal-Mart Tries to Cash in on Store-Brand Boom
MSNBC
Posted:
March 21, 2009
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At 50 Years Old, Barbie Gets Tattoos -- and a Megastore in China
(old brand continues to grow)
Los Angeles Times
Posted:
March 7, 2009
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Building a Recession-Proof Brand. Fast.
Synovate
Posted:
January 17, 2009
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How to Play the Rebranding Game
(when and how to rename a brand)
MSNBC
Posted:
January 8, 2009
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Strategies for Building a Strong Brand - Even in a Recession
ECommerce Times
Posted:
December 27, 2008
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Architect David Rockwell: Broadway to Brand
(attempting to duplicate design success in a different field)
BusinessWeek
Posted:
November 27, 2008
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The Rebranding Game
(when the need arises to rename a brand)
Inc.
Posted:
November 27, 2008
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Luxury Brands: Marketing the Upscale During a Downturn
Knowledge @ Wharton
Posted:
November 15, 2008
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Global Branding: Achieving Balance
(challenges of having a worldwide brand)
BrandPackaging
Posted:
November 13, 2008
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Recasting High School
(the need to refresh a brand)
Wall Street Journal
Posted:
October 25, 2008
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Creating a Global Brand
ABC News
Posted:
October 16, 2008
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How to Cope With Aging Brands
(in PDF format)
World Advertising Research Center (via Prophet)
Posted:
October 11, 2008
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Store Brands: Ignore Them at Your Peril
(power of private label store brands)
Brand Packaging
Posted:
September 27, 2008
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Brand Is Familiar, but the Product Is New
(the benefits of using the family branding strategy)
New York Times
Posted:
September 25, 2008
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Best Global Brands (2008)
BusinessWeek
Posted:
September 20, 2008
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Selling Candidates' Brand is Crucial to Wooing Voters
San Francisco Chronicle
Posted:
August 23, 2008
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Those Shelved Brands Start to Look Tempting
(reviving brands that have been under-marketed)
New York Times
Posted:
August 23, 2008
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Stores Increasingly Going Upscale With Generics
(higher end store brands)
AP (via MSNBC)
Posted:
August 2, 2008
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