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Product Decisions

Listed below are Internet stories and news items associated with the Product Decisions topic area.

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Deep Inside Taco Bell's Doritos Locos Taco (story behind product development) FastCompany Posted: June 18, 2013
Pretail (how crowdfunding affects product development) Trendwatching Posted: June 3, 2013
Tiffany vs. Costco: Which Diamond Ring Is Better? (two major firms square off in trademark dispute) BusinessWeek Posted: May 7, 2013
Budweiser’s New Pitch: Less Beer, Pay More (new package design) Time Posted: April 22, 2013
Clean Slate Brands (consumer attracted to unknown brands) Trendwatching Posted: April 8, 2013
Starting With Pork Butt, the Meat Industry Rebrands (meat industry renames meats to help boost sales) BusinessWeek Posted: April 5, 2013
New Disney Characters Make It Big in TV’s Preschool Playground (pre-school TV market becomes competitive) New York Times Posted: April 1, 2013
Belgian Chocolate Makers Seek Protection From Copycats (want to take control the name) Reuters Posted: March 28, 2013
As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine? (craft brewers move mainstream) Time Posted: March 23, 2013
Startups Are About to Blow Up the Textbook (the evolution of open-education) Fortune Posted: March 18, 2013
Drugstores See Growth Potential in Upscale Services (upscale products added to drugstores) Los Angeles Times Posted: March 14, 2013
Old School Toys Make a Splash at Toy Fair (old toy products finding renewed interest) USA Today Posted: March 10, 2013
How 600 Bucks Buys 20 Million Users (how tech companies rely on product development rather than promotion) Forbes Posted: March 6, 2013
P&G Reboots Its Olay Regenerist Line (the need for innovation in an existing brand) USA Today Posted: March 2, 2013
Classic Toys Redesigned to Traverse Generations (how Hasbro builds the Transformer brand) New York Times Posted: March 2, 2013
FTC Forces Four Loko Maker to Redesign Cans (controversial drink required to adjust labeling) NBC News Posted: February 14, 2013
50,000 Consumers Name Products of the Year (customers' favorite products) Consumer Goods Technology Posted: February 13, 2013
American Airlines Claims to Improve Customer Experience With New Logo (change made as company emerges from bankruptcy) Forbes Posted: January 24, 2013
Two N.J. Men Sue Subway Over Missing Inch (claim footlong sandwich is short) NBC News Posted: January 24, 2013
Taco Bell's Cool Ranch Tacos: Co-Branding Genius (two top brands team up) NBC News Posted: January 17, 2013

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Latest Marketing Stories

  • Deep Inside Taco Bell's Doritos Locos Taco (story behind product development) FastCompany
  • Walk-in Clinics Gaining Popularity (addressing growing market demand) Los Angeles Times
  • White Castle Slides Into Food-Truck Trend (tries new method of distribution and testing) BusinessWeek
  • Good Things Come in Small Packages (how small companies are competing against bigger rivals) Strategy+Business
  • 8 Marketing and Advertising Jobs with a Bright Future (forecast of future job demand) Forbes
  • The Evolution of Interactive Print (how print media attempts to stay relevant) Target Marketing Magazine

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