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American Airlines Claims to Improve Customer Experience With New Logo
(change made as company emerges from bankruptcy)
Forbes
Posted:
January 24, 2013
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Two N.J. Men Sue Subway Over Missing Inch
(claim footlong sandwich is short)
NBC News
Posted:
January 24, 2013
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Taco Bell's Cool Ranch Tacos: Co-Branding Genius
(two top brands team up)
NBC News
Posted:
January 17, 2013
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How Dr. Dre Made $300 Headphones a Must-Have Accessory
(the evolution of a premimum product)
Time
Posted:
January 17, 2013
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Hotels Add Art, Books, Films to Entertain Guests
(add new features to attract customers)
USA Today
Posted:
January 6, 2013
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N.F.L. Hones Message for Its Female Fans
(steps up marketing effort to women)
New York Times
Posted:
January 6, 2013
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Unisex Easy-Bake Oven on the Way
(company responds to call for change in product design)
USA Today
Posted:
December 18, 2012
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Boys Want An Easy-Bake Oven, Too
(perceived stereotyping in product segmentation strategy)
NBC News
Posted:
December 9, 2012
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Hostess Gets OK From Judge to Liquidate
(products' brand equity attracts interest)
USA Today
Posted:
November 23, 2012
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Coke Revamps Web Site to Tell Its Story
(changes approach to corporate website)
New York Times
Posted:
November 12, 2012
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Supreme Court Declines to Hear Case About Channel Bundling
(refuses to hear complaints by customers)
Los Angeles Times
Posted:
November 8, 2012
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Pastel Pens, Pink Cars: Why Products 'For Her' Annoy Instead of Entice
(issues with targeting products)
NBC News
Posted:
November 4, 2012
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The Copyright Case That Brought Costco and Moma Together
(gray-market goods case heads to Supreme Court)
Fortune
Posted:
October 29, 2012
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Honda Introduces Car Designed Just for Women
(currently only targeted to Japanese market)
NBC News
Posted:
October 26, 2012
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Wendy's Logo Gets a Makeover, First Since 1983
(example of how logo decisions are long-term)
USA Today
Posted:
October 12, 2012
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Girl Scouts Update Recipe for Cookie Box
(new packaging design)
New York Times
Posted:
October 12, 2012
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Serville Brands
(why brands need to cater to customers' needs)
Trendwatching
Posted:
October 7, 2012
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Apple Tops List Of The World's Most Powerful Brands
(brand rankings)
Forbes
Posted:
October 6, 2012
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List of Global Brands Keeps Coke on Top, and Apple Jumps Up
(annual top brands listing)
New York Times
Posted:
October 4, 2012
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How Blue Man Group Learned to See Green
(strategies in entertainment marketing)
Fortune
Posted:
October 3, 2012
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