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Facebook Moves Closer to Trademarking 'Face'
(legal protection in product naming)
USA Today
Posted:
November 26, 2010
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Capturing Hearts, One Upgrade at a Time
(brand loyalty and software)
New York Times
Posted:
November 14, 2010
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Brands Without Borders
(challenges when packaging for global market)
Brand Packaging
Posted:
November 10, 2010
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Renault's Plan to Call Car 'Zoe' Sparks Legal Spat
(issues in product naming)
MSNBC
Posted:
November 10, 2010
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A Half-Court Shot for Under Armour
(expands into basketball shoes)
BusinessWeek
Posted:
November 4, 2010
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How to Master Multiple Brand Management
(managing brands in the same market)
Inc. Magazine
Posted:
October 26, 2010
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Rejection by N.B.A. Gives New Shoes Even Greater Bounce
(high price sneaker attracts attention)
New York Times
Posted:
October 26, 2010
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Testing a Bar Code Technology for 2-D Smartphones
(bar codes on public ads)
New York Times
Posted:
October 26, 2010
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How to Choose the Right Colors For Your Brand
(choosing colors for marketing)
Inc. Magazine
Posted:
October 19, 2010
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Put Crowdsourcing to Work for You
(low cost methods for creating marketing materials)
Inc. Magazine
Posted:
October 19, 2010
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Gap Scraps New Logo After Taking Flak Online
(what can happen when customer input is not obtained)
MSNBC
Posted:
October 14, 2010
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Frito-Lay Sends Noisy, 'Green' SunChips Bag to the Dump
(packaging decision)
USA Today
Posted:
October 5, 2010
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Chippendales Loses Trademark Case
(court ruling)
Brandchannel
Posted:
October 5, 2010
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How to Adapt Products for Different Markets
(seeing new opportunities for products)
Inc. Magazine
Posted:
October 4, 2010
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Brand: The New Business Leadership
(the power of brands - in PDF format)
MillwardBrown
Posted:
September 24, 2010
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Harley-Davidson's Aging Biker Problem
(declining target market)
Fortune
Posted:
September 19, 2010
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Lego loses EU Trademark Case Over Its Red Bricks
(a question of what can be trademarked)
BBC News
Posted:
September 17, 2010
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Fast-Food Chains in Asia Cater Menus to Customers
(giving customers what they want)
USA Today
Posted:
September 7, 2010
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Some Newspapers, Tracking Readers Online, Shift Coverage
(using online customer reaction to adjust content)
New York Times
Posted:
September 7, 2010
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Marketing Fanciful Items in the Lands of Make Believe
(top brands enter virtual goods market)
New York Times
Posted:
September 7, 2010
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