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Decade of Design
(important packaging changes for the last 10 years)
Brand Packaging
Posted:
September 6, 2010
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New Breed of Patent Claim Bedevils Product Makers
(marketers face somewhat unknown legal issue)
Wall Street Journal
Posted:
September 2, 2010
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Under Armour Wants to Dress Athletic Young Women
(focuses on new target market)
New York Times
Posted:
September 1, 2010
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How to Manage Your Company's Brand
(key brand management decisions)
Inc. Magazine
Posted:
September 1, 2010
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Sales Stalling, Smart Takes to the Street
(car company adjusts strategy as sales slide)
MSNBC
Posted:
August 19, 2010
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Is Vitaminwater Really a Healthy Drink?
(a question of misleading labeling)
Time
Posted:
August 10, 2010
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Sam's Club to Use Wi-Fi to Push TVs
(will push new Internet-enabled TVs)
Wall Street Journal
Posted:
August 10, 2010
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Turning 30, an Office Product Works at Home
(history of Post-it Notes)
New York Times
Posted:
July 29, 2010
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How LEGO Revived Its Brand
(recovering from hard times)
BusinessWeek
Posted:
July 26, 2010
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A Sharp Focus on Design When the Package Is Part of the Product
(special packaging)
New York Times
Posted:
July 11, 2010
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First the Beatles, Now ... Non-Stick Chewing Gum
(product aimed at specific need)
MSNBC
Posted:
July 10, 2010
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Chrysler's PT Cruiser Hits End of the Road
(end of the line for once trendy car)
MSNBC
Posted:
July 10, 2010
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Name Choices Spark Lawsuits
(company names and trademark infringement)
Wall Street Journal
Posted:
June 26, 2010
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Scent Branding Sweeps the Fragrance Industry
(building a brand through ambient scenting)
BusinessWeek
Posted:
June 23, 2010
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Nestle Takes Legal Action on Sara Lee Coffee Capsules
(reacts to competitive challenge)
BusinessWeek
Posted:
June 16, 2010
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Hershey Sues Over Baking Pan
(challenge to product design)
MSNBC
Posted:
May 22, 2010
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Trail of Tiers: How Procter & Gamble Made Cheap, New Products to Buck the Recession
(adjusting product decisions)
Fortune
Posted:
May 11, 2010
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Store Brands Flex Muscle in Weak Economy
(stats on growth of private label store brands)
Nielsen
Posted:
May 4, 2010
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Ten Legendary Car Flops
(product failures)
Forbes
Posted:
April 28, 2010
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At 25, New Coke Is A Lovable Loser
(classic product failure)
Brandchannel
Posted:
April 23, 2010
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