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Callaway Loses Patent Ruling on Rival Titleist's Golf Balls
(patent ruling that could impact product decisions)
Los Angeles Times
Posted:
March 30, 2010
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U.S. Food Giants Tailor Products, Marketing to International Palates
(challenges of marketing globally)
Los Angeles Times
Posted:
March 25, 2010
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Brand Butlers
(products that assist customers in managing their lives)
Trendwatching
Posted:
March 25, 2010
|
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America’s Most Beloved Spokescreatures
(top advertising brand characters)
Forbes
Posted:
March 23, 2010
|
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America’s Favorite Brands
(consumer's preferred brands)
Stores Magazine
Posted:
March 8, 2010
|
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10 Most Admired for Quality
(companies with top products)
Fortune
Posted:
March 5, 2010
|
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Textbooks That Professors Can Rewrite Digitally
(example of product customization)
New York Times
Posted:
March 2, 2010
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Candy Makers Cut the Calories, by Cutting the Size
(extend product lines with smaller sized offerings)
New York Times
Posted:
February 17, 2010
|
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New Rules Detail Requirements For Milk, Meat to be Labeled Organic
(defining what is organic)
USA Today
Posted:
February 16, 2010
|
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Comcast's New Name: Rated X?
(problem with name change)
Time
Posted:
February 10, 2010
|
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New Heinz Packet for Nugget Lovers Encourages Dippin' 'n' Drivin'
(new packaging)
FastCompany
Posted:
February 8, 2010
|
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Brands on the Brink: Marketing in a Down Economy
(brands struggle against private label)
Knowledge @ Wharton
Posted:
February 6, 2010
|
|
How to Build a Brand Internationally
(steps for building a global brand)
Inc. Magazine
Posted:
February 3, 2010
|
|
Fifteen Laughable Warning Labels
(product warning labels)
Forbes
Posted:
February 2, 2010
|
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Functionall
(products with features designed for emerging markets)
Trendwatching
Posted:
January 28, 2010
|
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Halting Sales Over Recall Could Hurt Toyota Twice
(impact of product recall)
MSNBC
Posted:
January 28, 2010
|
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Don't Use the R-Word: Hotels Find Trick to Business Bookings
(dropping word resort from hotel name)
Wall Street Journal
Posted:
January 27, 2010
|
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Supreme Court Weighs NFL Merchandising Deal
(challenge to exclusive product license agreement)
NPR
Posted:
January 15, 2010
|
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Infomercial Products Take One on the Chin
(leading consumer magazine evaluates infomercials products)
New York Times
Posted:
January 7, 2010
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Technology Becomes Friendlier to Older Generations
(product designs that meet needs)
Los Angeles Times
Posted:
December 21, 2009
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