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Too Much of a Good Thing? How Assortment Size Influences Healthy Consumer Choices
(how consumers respond to assortment size)
Knowledge @ Wharton
Posted:
December 12, 2009
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The Boxed Wine Boom
(external variables open door for this type of product)
ABC News
Posted:
November 25, 2009
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Coca-Cola Changing Look of Juice Packaging
(change reflect customer research and cost issues)
MSNBC
Posted:
November 18, 2009
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Kellogg Warns: Brace for an Eggo Shortage
(example of production's impact on marketing)
MSNBC
Posted:
November 18, 2009
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Maclaren's Stroller Recall: A Stumbling Response Online
(product recall affects product reputation)
Time
Posted:
November 10, 2009
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A Trademark Touch
(protecting the feel of a package)
Brand Packaging
Posted:
November 6, 2009
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Kellogg Pulls Immunity Claim From Rice Krispies
(product labeling causes concerns)
USA Today
Posted:
November 6, 2009
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National Brands vs. Private Label
(growth areas for private label)
BrandWeek
Posted:
November 3, 2009
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The Keys to Brand Success
(characteristics that make brands stand out - PDF format)
MillwardBrown
Posted:
October 28, 2009
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Kids' Cereals Pour on the Sugar and Sodium
(research suggests cereal marketers spend more on least healthy products)
USA Today
Posted:
October 27, 2009
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FDA Clamps Down on Nutrition Labels on Food Packaging
(front panel information is under review)
Los Angeles Times
Posted:
October 22, 2009
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Beyond Functional Benefits
(understanding product benefits in PDF format)
AMA Marketing News (via Prophet)
Posted:
October 15, 2009
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Special Issues a Bright Spot for Magazines
(special product offering that is working for publishers)
New York Times
Posted:
October 15, 2009
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Rosetta Stone, Rival File Suit Over Trademarks
(suit over color and labeling)
Associated Press (via Google)
Posted:
October 10, 2009
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What Do All These Phone Apps Do? Mostly Marketing
(marketing benefit of smartphone apps)
New York Times
Posted:
October 5, 2009
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Coke Plans to Make Calorie Information Larger
(change labeling to stave off potential regulation)
MSNBC
Posted:
October 1, 2009
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Brand Aid Think Search Before You Name Your Next Product
(thinking search first)
Search Engine Land
Posted:
September 30, 2009
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Reader's Digest Looks To Web To Revive Storied But Staid Brand
(moves to web to survive)
Brandchannel
Posted:
September 23, 2009
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Private Label Growing Rapidly
(shows large gain in sales)
BrandWeek
Posted:
September 22, 2009
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Amazon Is Selling Designs of Its Own
(enters private label market)
Wall Street Journal
Posted:
September 19, 2009
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