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Coca-Cola Still Viewed as Most Valuable Brand
(ranking of top 10 global brands)
USA Today
Posted:
September 18, 2009
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After the Fall: What Really Happens to Bankrupt Brands
(capitalizing on brand equity)
Brandchannel
Posted:
September 9, 2009
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Retailers' Shelves Make Room For Coconut Water
(young company gains valuable distribution)
NPR
Posted:
September 9, 2009
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Tobacco Firms Sue to Block Marketing Law
(challenge promotion and packaging requirements)
New York Times
Posted:
September 3, 2009
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Designing For Retail Realities
(considering how packaging looks in retail stores)
Brand Packaging
Posted:
September 1, 2009
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If College Dorm Students Need It, Retailers Have It
(retailers tap into little known product requirement)
NPR
Posted:
August 26, 2009
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Sony's Reader Daily Edition takes on Amazon's Kindle
(the hot market for e-books)
USA Today
Posted:
August 26, 2009
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Small Country, Big Brands
(a look at brands from Switzerland)
Brandchannel
Posted:
August 26, 2009
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Radiohead Blazes a Marketing Trail
(adjusts to consumer preferences)
New York Times
Posted:
August 24, 2009
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Bud Light Fan Can Draws Criticism
(raises concerns on college campuses)
NPR
Posted:
August 24, 2009
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Slicing the Bread but Not the Prices
(strategy to improve product rather than lower price)
Wall Street Journal
Posted:
August 19, 2009
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Managing Risk in a Package Redesign: What Can We Learn From Tropicana?
(learning from packaging mistake)
Brand Packaging
Posted:
August 19, 2009
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Packaging for a Good Cause
(cause marketing through package design)
Brand Packaging
Posted:
August 19, 2009
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What's in a New Logo?
(examples of companies who changed their logo)
Fortune
Posted:
August 17, 2009
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After Dolls Taken Away, Bratz Maker Tries Again
(company struggles to make a comeback after legal loss)
MSNBC
Posted:
August 4, 2009
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Package Viewing Patterns
(use of eye tracking research for product decisions)
Package Design Magazine
Posted:
August 4, 2009
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The Secret Design History of 12 Famous Brands
(history behind the logo and designs)
FastCompany
Posted:
July 31, 2009
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The New Starbucks: A Subtler Brand
(company tests new marketing ideas)
ABC News
Posted:
July 27, 2009
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Internet Regulator Mulls Cybersquatting Block
(proposal for central database of trademark names)
USA Today
Posted:
July 15, 2009
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Stricter Labeling Urged for Bottled Water
USA Today
Posted:
July 13, 2009
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