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Savoring Success by Expanding the Brand
(marketing strategy of leading spice maker)
New York Times
Posted:
September 20, 2012
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Mcdonald's to Open Vegetarian Restaurants in India
(tailoring product mix to local needs)
NBC News
Posted:
September 10, 2012
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If the Name Gets in the Way, Change It
(the need to rename a company)
New York Times
Posted:
August 9, 2012
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How Vizio Conquered TV
(achieving marketing success)
Fortune
Posted:
July 26, 2012
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Newism
(marketers address consumers' need for new products)
Trendwatching
Posted:
July 12, 2012
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Seeking to Lure the Crowds Again. But Hold the Borscht
(efforts to re-brand the Catskills)
New York Times
Posted:
July 10, 2012
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How Apple Ended the iPad Trademark Saga: A Timeline
(obtaining the use of iPad name in China)
Fortune
Posted:
July 2, 2012
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Before IPhone and Android Came Simon, the First Smartphone
(history of a product category)
BusinessWeek
Posted:
June 29, 2012
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How Long Does a Razor Really Last? Gillette Comes Clean
(insights on the marketing of razor blades)
Fortune
Posted:
June 7, 2012
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Made Better in China
(product developments)
Trendwatching
Posted:
May 31, 2012
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Soda Makers Scramble to Fill Void as Sales Drop
(facing declining market)
New York Times
Posted:
May 17, 2012
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Kellogg's Completes Major Brand Overhaul
(the need for product changes and innovations)
Forbes
Posted:
May 17, 2012
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Gum Goes From Humdrum to Teen Fashion Statement
(companies try new approach to grow sales)
USA Today
Posted:
May 10, 2012
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How McDonald’s Came Back Bigger Than Ever
(success by adjusting marketing strategy)
New York Times
Posted:
May 10, 2012
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Clear Hair Products Enter a Cluttered Market
(new product tackles tough US market)
New York Times
Posted:
May 10, 2012
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Social Media Breathes Life Into Shelved Products
(companies monitor old product interest via social media)
New York Times
Posted:
May 4, 2012
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How to Brand a Next-Generation Product
(challenges when launching upgraded products)
Harvard B-School Working Knowledge
Posted:
April 24, 2012
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Reviving Two Characters by Tearing Them Apart
(strategy to revive old brand)
New York Times
Posted:
April 17, 2012
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The New 'Ketchup'
(ranch dressing looks to widen usage)
Wall Street Journal
Posted:
April 6, 2012
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Store-Brand Groceries Now on Premium Shelves
(evolution of the retailer brands)
USA Today
Posted:
March 28, 2012
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