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Handset Makers Agree to Standard Charger
(for European markets leading companies agree on product standardization)
BrandWeek
Posted:
July 9, 2009
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Recession Proof!
(packaging ideas for tough times)
Brand Packaging
Posted:
June 28, 2009
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Think Twice About Being First to Market
(why being first with a new product may not best)
BusinessWeek
Posted:
May 21, 2009
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Companies Object to Google Policy on Trademarks
(allow for trademark names to trigger ads)
New York Times
Posted:
May 16, 2009
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Dippin' Dots Looks for Next Flash-Frozen Hit: Coffee Dots
(the need for new products to stay competitive)
USA Today
Posted:
May 14, 2009
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Facebook's Trademark Troubles
(may be forced to rename ad product)
Forbes
Posted:
April 29, 2009
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Google's Trademark Tussle
(issue of trademarks and Internet ads rises again)
BusinessWeek
Posted:
April 18, 2009
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A Strategy When Times Are Tough: It’s New!
(why companies are introducing new products during recession)
New York Times
Posted:
March 26, 2009
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Is the Ugly Shoe Craze About to End?
(trendy brand may have reached end of product life cycle)
MSNBC
Posted:
March 21, 2009
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Discovery Sues Amazon's Kindle
MSNBC
Posted:
March 21, 2009
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Packaging: Lessons from Tropicana’s Fruitless Design
(packaging design gone bad)
Brandchannel
Posted:
March 16, 2009
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Copyright Challenge for Sites That Excerpt
(a question of posting other's materials)
New York Times
Posted:
March 7, 2009
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Amazon: Only Copyright Holders Can Unzip Kindle's Lips
(change new product feature after complaints)
ECommerce Times
Posted:
March 5, 2009
|
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Coke and Pepsi Try Reinventing Water
BusinessWeek
Posted:
February 27, 2009
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If You’re Nervous, Deodorant Makers Have a Product for You
(special formulations attract more customers at higher prices)
New York Times
Posted:
February 21, 2009
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Monster Companies Settle Name Differences
(follow-up report on use of trademark name issue)
NPR
Posted:
January 8, 2009
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Music Industry to Abandon Mass Suits
(seek new approach to combat copyright infringement)
Wall Street Journal
Posted:
December 20, 2008
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New Packaging May End Wrap Rage
(possible replacement for annoying clamshell plastic packaging)
Marketplace
Posted:
December 20, 2008
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Golf Course Fights Back For 'Monster' Name
(battle over trademark name turns tough)
NPR
Posted:
December 13, 2008
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Can You Still Patent a Method of Doing Business?
ECommerce Times
Posted:
December 6, 2008
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