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A New Look for McDonald's
(updates its product packaging)
BusinessWeek
Posted:
December 6, 2008
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Five Principles for Packaging New Products
BrandPackaging
Posted:
November 13, 2008
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Mattel Gambles on Pricey Elmo for Holidays
(questionable strategy in tough economic times)
Wall Street Journal
Posted:
October 11, 2008
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Folgers Markets a New Coffee to Cost-Cutting Home Brewers
(the marketing approach for a new product introduction)
New York Times
Posted:
September 20, 2008
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A New Battle Is Beginning in Branding for the Web
(trademarks and Internet marketers)
New York Times
Posted:
September 6, 2008
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Coke's New Design Direction
(innovative designs ideas)
BusinessWeek
Posted:
August 30, 2008
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Mattel Awarded $100M in Bratz Dolls Copyright Case
USA Today
Posted:
August 28, 2008
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Designing the iPhone of Diapers
(product design at leading diaper maker)
Fortune
Posted:
August 28, 2008
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Domino's to Add Sub Sandwiches to Pizza Delivery
(extends product line)
USA Today
Posted:
August 23, 2008
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Copyright Law and the Web, Part 1: A Hazy Intersection
TechNewsWorld
Posted:
August 22, 2008
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Patent Office Casts Shadow on Dell's Claim to Cloud Computing
(rejects claim as generic term)
ECommerceTimes
Posted:
August 22, 2008
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New Magazine-Sharing Site May Violate Copyrights
(a question of infringment)
USA Today
Posted:
August 16, 2008
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Dell Shoots for Cloud Computing Trademark
(seeks to trademark common industry term)
ECommerce Times
Posted:
August 9, 2008
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Apple's New iPhone: Let the Frenzy Begin
(complementary product makers ready to respond)
Inc Magazine
Posted:
June 6, 2008
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Hydrox Redux: Cookie Duels Oreo, Again
(consumer pressure resurrects brand)
Wall Street Journal
Posted:
May 29, 2008
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End of the Road for E-Commerce Patents?
(the future of business methods patents)
Ecommerce Times
Posted:
May 29, 2008
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Protecting Your Products
(when a patent is needed)
SmartMoney
Posted:
May 20, 2008
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Coke, Pepsi Offer Smaller Drinks For Less
(packaging changes)
USA Today
Posted:
May 9, 2008
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Designing for the Shopper
(principles for effective packaging)
Brand Packaging
Posted:
May 2, 2008
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Sustainability is Taking Root
(the push for sustainable packaging)
Brand Packaging
Posted:
May 2, 2008
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