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J&J Sues Red Cross Over Trademark Breach
NPR
Posted:
August 10, 2007
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Reading Up on Patents And Intellectual Property
(sources for learning more about patents and IP)
WSJ StartupJournal
Posted:
August 10, 2007
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Product Packages Now Shout to Get Your Attention
New York Times
Posted:
August 10, 2007
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Wii Speeds Up the Rehab Process
(finding new uses for products)
USA Today
Posted:
July 25, 2007
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Message in a Bottle
(the marketing of bottled water)
Fast Company
Posted:
June 29, 2007
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Starbucks Agrees To Change Name of Apple Cider Drink
(a question of misleading product name)
AdLaw
Posted:
June 15, 2007
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(Not) Made in the USA
(high-tech products around the world but not in US)
Entrepreneur Magazine
Posted:
June 7, 2007
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The iPhone Economy Emerges
(the complementary product market)
Inc. Magazine
Posted:
June 4, 2007
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Going for Distance
(packaging in the golf ball industry)
Package Design Magazine
Posted:
June 1, 2007
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Removing Parasites in the Portfolio
(how to determine when to drop products)
Visions
Posted:
May 8, 2007
|
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It's Still Not Easy Selling Green
(struggles with green marketing)
MSNBC
Posted:
April 26, 2007
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Court Questions Zale's Use of Trademark in Paid Search Text
CNET News.com
Posted:
April 26, 2007
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Branding That Makes Sense(s)
(sensory packaging)
BrandPackaging
Posted:
April 20, 2007
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Xerox Refocuses On Its Customers
(customer involvement in new product development)
BusinessWeek
Posted:
April 20, 2007
|
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Designed to Sell: Procter & Gamble
(how to encourage product innovation)
Sales and Marketing Management
Posted:
April 20, 2007
|
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Protecting Your Brand with Trademarks
Entrepreneur Magazine
Posted:
April 18, 2007
|
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Audible Magic Emerging as Top Copyright Cop in Digital Revolution
(battling online copyright infringement)
Pittsburgh Post-Gazette
Posted:
April 2, 2007
|
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Winemakers Think Inside the Wine Box as Image Shifts With Better Varieties
(non-traditional packaging)
USA Today
Posted:
March 28, 2007
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Knowing the Terrain: Designing Packages to Survive Uncertain Global Supply Chains
(how the distribution channel affects packaging)
Package Design Magazine
Posted:
March 23, 2007
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Viacom Sues YouTube for $1 Billion
(question of copyright infringement)
Pittsburgh Post-Gazette
Posted:
March 14, 2007
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