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Google is Not the Same as Search
(protecting trademarked name from becoming generic)
AdLaw
Posted:
September 20, 2006
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A Brew by Any Other Name
(product naming)
BrandChannel
Posted:
September 12, 2006
|
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Metrics Matter: Measuring Packaging ROI
(package change accountability)
Brand Packaging
Posted:
September 8, 2006
|
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'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products
Knowledge @ Wharton
Posted:
September 8, 2006
|
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Marbury vs. Madison Avenue
(sneakers for only $15)
Slate
Posted:
September 1, 2006
|
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The Art of Boxing
(the video game package)
BusinessWeek
Posted:
August 25, 2006
|
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Big Food Companies Sell More Organic Products
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
August 24, 2006
|
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Asia Warms up to Intellectual Property
(how Asian countries handle IP issues)
CNET News.com
Posted:
August 23, 2006
|
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Google Takes Issue With 'google'
(protecting trademarked name)
ECommerce Times
Posted:
August 18, 2006
|
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Architecting Brands To Soar Above Private Label
(competing against private label)
Brand Packaging
Posted:
August 8, 2006
|
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The Boon of the Aging Boomer: Structural Design Needs To Be Inclusive
(packaging for aging baby boomers)
Packaging Design Magazine
Posted:
August 3, 2006
|
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Friendster Patent Could Hurt Rivals
(business method patent could impact social networking)
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
July 28, 2006
|
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Will the New Nike+iPod Sport Kit Hit the Ground Running, or Hit the Wall?
Knowledge @ Wharton
Posted:
July 28, 2006
|
|
Smile, You’re Facing a Trademark Suit
(the smiley face battle)
AdLaw
Posted:
July 21, 2006
|
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Product Packaging That Pays
(example of packaging changes)
Business 2.0
Posted:
July 21, 2006
|
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KitKat Meltdown: Flavored Candy Bars Were Not a Sweet Success
(problems with too many product line extensions)
Wall Street Journal (via Miami Herald)
Posted:
July 17, 2006
|
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Inside Google's New-Product Process
BusinessWeek
Posted:
June 30, 2006
|
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How Failure Breeds Success
(the benefits of failed products)
BusinessWeek
Posted:
June 30, 2006
|
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Emotional Connections or Functionality — What Really Drives Consumer Sales?
(results of consumer package research)
Package Design
Posted:
June 28, 2006
|
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If It's All in a Name How Do You Find One?
(issues in finding a name)
WSJ Startup Journal
Posted:
May 26, 2006
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