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Flawsome
(the value of honest brands)
Trendwatching
Posted:
March 8, 2012
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Apple Threatened with iPad Shipment Ban in China Trademark Fight
(issue in international trade)
Time
Posted:
February 16, 2012
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Can a Shoe Color Really Be Trademarked?
(trademarking color on a product)
Inc. Magazine
Posted:
February 2, 2012
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Starbucks Expanding Beer, Wine Sales This Year
(seeks new products for slow times)
Reuters
Posted:
January 24, 2012
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Luxury Sales Boom in China, Where Giving Gifts is an Art
(a growing market)
USA Today
Posted:
January 17, 2012
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Pricey Counterfeit Labels Proliferate as China Wine Market Booms
(knock-off wines)
Los Angeles Times
Posted:
January 17, 2012
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Picking Brand Names in China Is a Business Itself
(issues with brand naming)
New York Times
Posted:
November 22, 2011
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Tootsie Roll to Footzyrolls: See Ya in Court!
(issue in trademark infringement)
CNN Money
Posted:
November 19, 2011
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Snuggie Inspires More Inventors to Find Next Sensation
(lessons from infomercial success)
CNN Money
Posted:
November 3, 2011
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The Making of Pinkberry
(branding of a retailer)
Brand Packaging
Posted:
November 3, 2011
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A Brand That Takes a Stand
(examples of cause marketing)
New York Times
Posted:
October 29, 2011
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Sears Banks on Its Brands as It Seeks to Reverse Sales Decline
(struggling retailer looks to capitalize on famous brands)
Los Angeles Times
Posted:
October 26, 2011
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Top 13 Youth Brands of the Year
(list of top brands for kids)
Consumer Goods Technology
Posted:
October 26, 2011
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Mattel Buying Thomas the Tank Engine's Parent
(acquires famous children's brand)
Los Angeles Times
Posted:
October 26, 2011
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McRib Faithful Hail Return of a McDonald's Hit
(continues to follow strategy of limiting availability)
Los Angeles Times
Posted:
October 26, 2011
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Hallmark Adds Job Loss to Line of Sympathy Cards
(new product decision)
Los Angeles Times
Posted:
October 20, 2011
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Reebok to Pay Settlement Over Health Claims
(issue with false advertising claims)
New York Times
Posted:
September 30, 2011
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AB InBev, Budvar Can Both Use 'Budweiser' in UK
(trademark name issue)
Reuters
Posted:
September 25, 2011
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Coke Tailors Its Soda Sizes
(adds more packaging and pricing options)
Wall Street Journal
Posted:
September 21, 2011
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Old Ketchup Packet Heads for Trash
(new packaging design)
Wall Street Journal
Posted:
September 21, 2011
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