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8 Beers Americans No Longer Drink
(stats on decline products)
MSNBC
Posted:
September 11, 2011
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New Retail Strategies: Offering a Better Fit for Today's Careful Consumers
(examples of companies adjusting as market changes)
Knowledge @ Wharton
Posted:
September 1, 2011
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Manufacturers Try Designer Diapers to Boost Sales
(product design decisions)
USA Today
Posted:
August 29, 2011
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The Engineer of Everyday Objects
(methods for product idea generation)
Wall Street Journal
Posted:
August 1, 2011
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At Comic-Con, a Testing Ground for Toymakers
(market testing at leading consumer convention)
New York Times
Posted:
July 21, 2011
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Starbucks, Other Marketers Go Huge With Healthier Offerings
(responding to changing consumer needs)
USA Today
Posted:
July 12, 2011
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Iced Coffee Gets Its Day in the Sun
(tapping unfilled market)
New York Times
Posted:
July 7, 2011
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Mr. Peanut Gets Back in the Peanut Butter Business
(Planters bring back brand)
New York Times
Posted:
June 23, 2011
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Jack in the Box to Stop Offering Toys in Kids' Meals
(address childhood obesity)
MSNBC
Posted:
June 23, 2011
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The 10 Most Valuable Trademarks
(estimated value of leading brand names)
Forbes
Posted:
June 17, 2011
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Classy Examples
(the challenge of selling high-end brands online)
Internet Retailer
Posted:
June 8, 2011
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How to Disrupt an Overlooked Market
(innovators at pricing)
BusinessWeek
Posted:
June 8, 2011
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TV Steps Up Pitch to Hispanic Market
(television networks focus on growing market)
New York Times
Posted:
May 18, 2011
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Owners of Defunct Brands Ride Off
(keeping customers when brands are dropped)
Wall Street Journal
Posted:
May 8, 2011
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The Bar Code That Tells You How Much Water, Light and Fertilizer
(more ways to give customers product information)
New York Times
Posted:
May 6, 2011
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Luxury Brands Stake Out New Department Store Turf
(top brands look for more control in retail stores)
Wall Street Journal
Posted:
May 4, 2011
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Starbucks' Brand for People Who Hate Starbucks
(building an alternative brand)
MSNBC
Posted:
May 3, 2011
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A Teakettle with Star Power? The Upsides and Pitfalls of Celebrity Brands
(value of exclusive retailer brands)
Knowledge @ Wharton
Posted:
April 27, 2011
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Starbucks Targets Folks Who Shun Starbucks
(how Seattle's Best coffee expanded its market)
BusinessWeek
Posted:
April 27, 2011
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Court Rejects Mattel's Bratz Doll Copyright Claim
(ongoing court case involving product design)
MSNBC
Posted:
April 21, 2011
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