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P&G's Pringles Chips Headed to Diamond Foods
(P&G moves away from selling food products)
USA Today
Posted:
April 5, 2011
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Food Inflation Kept Hidden in Tinier Bags
(as costs rise packaging shrinks)
New York Times
Posted:
April 5, 2011
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Savvy Marketers Let Consumers Call the Shots
(getting customers involved in product development)
USA Today
Posted:
March 24, 2011
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Global Private Label Report: The Rise of the Value-Conscious Shopper
(stats on impact of private label products)
Nielsen
Posted:
March 6, 2011
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Dumbest Warning Labels
(product labeling)
Forbes
Posted:
March 3, 2011
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'Play Dough' Belongs to Play-Doh, Court Rules
(trademark infringement case)
MSNBC
Posted:
February 17, 2011
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Coca-Cola Says Found Recipe Isn't the Real Thing
(claim discovered recipe is wrong)
MSNBC
Posted:
February 17, 2011
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Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks?
(implications of logo change)
Knowledge @ Wharton
Posted:
February 3, 2011
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Food Makers Devise Own Label Plan
(take different approach from what federal government sought)
New York Times
Posted:
January 26, 2011
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Sealy Adopts a Simmons Technology, and a Mattress Battle Erupts
(new bed product may be old bed product)
New York Times
Posted:
January 26, 2011
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Mattel, MGA Renew Fight Over Bratz Dolls in Court
(intellectual property battle over ownership of product)
Los Angeles Times
Posted:
January 20, 2011
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How to Protect Your Trademark From Infringement
(legal protection strategies)
Inc. Magazine
Posted:
January 19, 2011
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Mercedes Designer Goes ‘Off the Charts’ to Draw Younger Buyers
(reaching target market with new design)
BusinessWeek
Posted:
January 13, 2011
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10 Most Popular Brand Pages On Facebook
(leading brand pages)
MSNBC
Posted:
January 5, 2011
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Inventions That Were Accidents
(products that were not by design)
Forbes
Posted:
December 29, 2010
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2011 Trends in Packaging
(where packaging is heading)
Brand Packaging
Posted:
December 29, 2010
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Lots of Laughs, and Even More Sales
(story behind Snuggie success)
New York Times
Posted:
December 22, 2010
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From Retired Brands, Dollars and Memories
(auctioning of retired brand names)
New York Times
Posted:
December 10, 2010
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Growing a Strong Brand: Defining Your Meaningful Point of Difference
(characteristics that set brands apart - in PDF format)
MillwardBrown
Posted:
December 2, 2010
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Does McRib's Limited Availability Make It So Popular?
(scarcity as a marketing strategy)
USA Today
Posted:
December 1, 2010
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