Promotion and Advertising

Many people when they hear the word marketing instantly assume it is the same thing as advertising.  In reality, marketing is a much broader concept that includes as one of its parts methods of communication and promotion of products and services.  Advertising, sales promotion and public relations represent three extremely important forms of marketing communication.   Most of us can not help being exposed to hundreds of ads, promotions and even news stories each day.  The amount of money spent on these three areas is staggering so it is no wonder this is one of the largest areas.

Area Coverage:

• for those not familiar with advertising resources are provided for understanding the basics of advertising as well as advice for designing advertisements and for creating and managing an advertising campaign
• the hot issue of internet advertising is covered with links to understanding what it is about and how to do it successfully
• find out the basics of public relations and some advice for doing it correctly
• locate a PR professional through directories and searchable databases
• for companies exploring direct marketing methods, resources are provided that explain the basics of direct marketing, help in locating mailing lists and other contact lists
• understand techniques that can be used to build strong word-of-mouth or referral (or pass along) campaigns for finding new customers