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Advertising Examples, Ad Slogans and Advertising Awards

Information, resources, reference and links to examples of advertisements for past and present including ad slogans and adverising awards.
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The Weblinks Collection
  • Ad Access *Extremely interesting site from Duke University. Contains more than 7000 US and Canadian print ads from 1911-1955 in five categories Beauty and Hygiene, Radio, Television, Transportation, and World War II. Includes pictures and background information.
  • AdAge Tops of the 20th Century *One site's opinion of the top advertising moments of the 20th Century. Includes top 100 campaigns, slogans, jingles and more.
  • AdBusters *Offers alternative ideas about what the responsibilities of the media should be. Includes spoof ads, magazine articles and other information that is often counter to prevailing ideas.
  • AdEater *This site's Film Library offers free access to thousands of television ads from around the world. Has searchable database that can be sorted by country, year, keyword, brand and more.
  • AdFlip *Good resource that once was free but now requires a fee. Has a searchable database of hundreds of print ads from the 1940s to present day. Search by multiple categories including year, brand and product type.
  • AdForum - AdFolio *Fee-based site that allows access to a large number of advertisements. Offers good search tool and also offers categorized listings by theme, including Super Bowl and World Cup, and by award winner.
  • Clio Awards *The site includes information on general advertising media and methods as well as materials on the "Academy Awards" for advertising.
  • Emergence of Advertising in America *Also from Duke University, this collection of ads covers a period from 1850-1920 and contains over 9,000 images. Nice search feature and timeline also included.
  • Museum of Broadcast Communication *Contains databases claiming to have information on over 11,000 television commercials. However, the search function is somewhat difficult to use when it comes to searching for commercials. Even if you find the information regarding a particular ad, users will still need to contact and possibly visit the museum where the research center is housed. (site requires cookies be enabled)
  • The Living Room Candidate *On this site watch US presidential television ads from 1952 to the present. The site is well designed and makes it easy to select and view the spots.
  • TV Party *This site is mostly a fee-based television programming history site, however, there are several free pages of old TV ads including video of Most Outrageous Commercials, 60s commercials and Famous Car commercials.
  • U.S.Library of Congress - Business Collection *Contains numerous excellent collections and images dealing with advertising and marketing history including:
  • Webby Awards *Annual best-of-the-web awards for over 30 categories. While technically these awards are not strictly for advertising it can offer some insight into marketing, advertising and promotional activity that may be working on the web.
  • Xtreme Information *For a fee this UK site offers access to an extensive database of television and print ads from around the world that will primarily be of interest to those in the advertising community.

Advertising Tutorial
Find extensive coverage of advertising in the Advertising section our highly detailed Principles of Marketing tutorial.
Click Here for Tutorial
Managing the Advertising Campaign Tutorial
Learn what is involved in running an advertising program in the Managing the Advertising Campaign section of our highly detailed Principles of Marketing tutorial.
Click Here for Tutorial

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