Promotion & Advertising

Basics of Public Relations and PR How-to

Find out the basics of public relations including advice for doing it correctly.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Public Relations Promotion Decisions Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

The Weblinks Collection

All About RSS *Nicely done tutorial covering the basics of RSS (Really Simple Syndication) which is quickly becoming a key technologies to enable PR professionals and others, such as website marketers, to deliver timely information directly to web users.
Basics of PR – All About Public Relations *Offers a number of PR resources including short how-to articles, PR glossary and career information.
Council of Public Relations Firms *Find several resources from this trade group site including research reports and publications though some of the information is a little out of date.
Online Public Relations *Excellent, all-around PR site with hundreds of well-organized links including specific links to over 60 industries. Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms. Good starting point for someone just starting a research project.
PR Toolkit *Press release firm PR Newswire presents the basics of writing a press release geared mostly to the small business operator.
Public Relations - Lowe Foundation *The site provides accesses to several very good, detailed articles that discuss many areas of PR including how-to advice for creating a PR plan, handling media issues and other topics.
The Museum of Public Relations *This site offers detailed insights into some of the early pioneers in the PR field.

Promotion Decisions Tutorial
Learn the basics of promoting products and services in the Promotion Decisions section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Public Relations Tutorial
Find out the basics of PR in the Public Relations section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial