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Consumer Sales Promotion and Trade Promotion
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Many view sales promotion as the same thing as advertising, probably because both often occur together. In reality there is a difference. Sales promotions are generally short-term techniques intended to accomplish a specific goal, such as getting people try a product or visit a store, or encouraging distributors to handle a new product. In this section several resources are offered covering consumer and trade promotions. For more information see Online Coupons and Consumer Savings Information. |
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This Topic Area is also Mentioned in the Following KnowThis.com Tutorials:
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The Weblinks Collection |
- Colloquy *Consulting firm site that focuses on how marketers can build customer value through loyalty programs such as frequent purchase sales promotions. Includes a quarterly magazine, archive of many articles, white papers, industry news and much more. However, access to almost all material requires registration (free).
- Creative Magazine Directory *This site has a alpha-listed directory of companies involved in services such as POP displays, trade show and exhibition space, and sales promotions products. Unfortunately, the directory is not searchable so you'll need to do a trial-and-error search to find the information you need.
- Display and Design Ideas Magazine *Website offers access to some of the articles found in its print publication which includes sales promotion topics.
- Incentive Magazine *An online publication that shows how to increase motivation and performance through the use of incentives.
- Institute of Sales Promotion *Provides information, such as legal consideration, on sales promotion in the UK.
- PROMO, Magazine of Promotional Marketing *Magazine catering to the promotional marketing industry. Site includes articles, reports and directory of industry suppliers.
- Promoting Your Business *Well done multimedia site (requires Flash plug in) offered by Bank of America that covers many promotional areas outside of traditional advertising such as sales promotion, cross promotion, grassroots marketing, trade shows and more.
- Reggie Awards *This annual award show for top promotion campaigns is put on by industry group Promotion Marketing Association. The best part of this site is that it offers a nice summary of award winners including examples of their submissions. Great for getting promotional ideas and for educational purposes in the classroom.
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Promotion Main 