Promotion & Advertising

Direct Marketing Basics, Terms and Concepts

For companies exploring direct marketing methods, resources are provided that explain the basics of direct marketing.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Sales Promotion Managing the Advertising Campaign Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

The Weblinks Collection

Direct Marketing Guide *This guide offers a good starting point for anyone new to direct marketing and especially direct mail. Presented as a series of over 60 statements.
Direct Marketing News *Website from the publishers of Direct Marketing Magazine contains industry news in multiple categories such as catalogs, circulation marketing, infomercials, and many more.
US Postal Service *Has several features that are of interest to direct mailers including:
- Business Mail 101 *Offers a tutorial, basics instructions and glossary on how to do effective direct mail.
- Zip Code Lookup *Enter the city, state, company name and the appropriate zip codes are displayed.