Promotion & Advertising

Internet Advertising and Online Ads

The hot issue of Internet advertising is covered with resources that focus on basic issues for online advertising including layout of banner ads and rich media ad types, design ideas, managing online advertising campaigns, planning, strategy and more.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing the Advertising Campaign Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Google Tries Tighter Aim for Web Ads (insight into how search giant displays ads) New York Times
Brought to You by . . . Anyone? (major brands still slow to move ad spending to the web) Washington Post
Can The Internet Produce Its Ad Magic On TV? (convergence of Internet and TV ads) MarketWatch
This Ad Stinks: Let Readers Vote (when social networks evaluate ads) BusinessWeek
Google Search Ads Rile Its Big Customers (angry about trademarked terms appearing in others ads) Wall Street Journal
Advertisers Find That on Craigslist, It’s Survival of the Sneakiest (competitors remove other companies' ads) Boston Herald

Click Here to See All 146 Stories for Topic Area

The Weblinks Collection

ClickZ *Leading provider of information, Wweb statistics and articles for online advertising and marketing including articles on Internet advertising basics, email advertising, media buying and more. Also provides coverage of video, rich and streaming media and provides yearly Online Marketing Excellence Awards.
DoubleClick Research Reports *This leading online advertising service provider has a special research and reports section covering many issues related to Internet advertising metrics. Also includes a special report titled The Decade in Online Advertising (1994-2004) (in PDF format) that provides a nice summary of the history of online advertising beginning with the first banner ads in 1994.
Federal Trade Commission Workshop Report on Spyware *Extensive report (in PDF format) summarizes issues covered at a workshop held to discuss computer vulnerability including those related to Internet advertising schemes such as spyware and adware. Includes definitions, how software is acquired, legal ramifications and more.
Interactive Advertising Bureau *Major online advertising trade group site has many resources including industry reports, ad design standards (including examples), glossary, and voluntary guidelines for those involved in online advertising.
Microsoft's Ad Formats *While this is a promotional page describing the ad products Microsoft accepts on their sites, it does provide examples of many rich media ad formats.

Promotion Decisions Tutorial
Learn the basics of promoting products and services in the Promotion Decisions section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Advertising Tutorial
Find extensive coverage of advertising in the Advertising section our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Managing the Advertising Campaign Tutorial
Learn what is involved in running an advertising program in the Managing the Advertising Campaign section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial